Social Media Manager

at Herschel Supply
Date Posted Jul, 21
Category Editorial
Location Vancouver
Job Type Full-Time



Attention to detail and a spirit driven by innovation has built one of the fastest growing retail brands in the world. Herschel Marketing captures the mindset and science of Herschel’s approach of instilling timelessness across everything we create. The Social Media Manager is a full-time salary position responsible for executing, managing and measuring all aspects of Herschel Supply social media content. This role requires a creative storytelling knowhow with an acute talent for multi-tasking and community management. As an integral part of the company’s marketing team, the role will be working closely with members of the content, graphic design and marketing teams and reporting to the Global Marketing Director.


Our workplace is dynamic, supportive and entrepreneurial in spirit, and we pride ourselves on being a collaborative, open-minded and imaginative team.

On a day-to-day basis, the Social Media Manager will:

  • Plan and execute yearly social media strategy, broken down by season
  • Research and stay ahead of digital innovation, fashion and lifestyle trends.
  • Conceive and brief creative concepts for social media channels
  • Work with Brand Marketing department to ensure all development of social media content, campaigns and programs are consistent with seasonal marketing calendar
  • Highlight trends, themes and ideas to be turned into creative concepts.
  • Be the eyes and ears of the brand by monitoring the online conversation and becoming intimate with the brand’s target audience.
  • Populate and maintain content calendars across all social media platforms and ensure content is in alignment with seasonal campaigns.
  • Work with online marketing team to analyze results and identify opportunities for improvement and optimization
  • Coordinate paid media buys on select social platforms including and not limited to Facebook, Instagram, Pintrest and Twitter
  • Generate metrics reports using standardized tools and craft analyses based on the data to assist in developing related recommendations.
  • Serve as a liaison in any social media executions with partners worldwide.
  • Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them to be the early adopter of technologies
  • Review and analyze social KPIs on a weekly, monthly, and quarterly basis using social media reporting practices
  • Develop and maintain relationships with key social media influencers.
  • Existing relationships with bloggers, journalists & social influencers is a plus
  • Research and stay ahead of digital innovation, fashion and lifestyle trends.


  • Must have 5 years’ experience in the digital communication space with extensive knowledge of social media platforms (lifestyle brand experience a plus).
  • University degree in Communications, Marketing, Business or equivalent.
  • Demonstrated digital strategic planning skills.
  • Proven track record of executing large social media campaigns across various platforms
  • Ability to analyze data, summarizing stories and insights for media, websites and social engagement strategies experience using social and digital analytics
  • Independent and well organized with strong project management skills.
  • Strong writing skills with ability to create editorial content in real time
  • Strong project management or organizational skills, with high attention to detail
  • Strong analytical skills with Hootsuite, Facebook Insights, Google Analytics
  • Ability to prioritize, manage deadlines, and make decisions under pressure
  • Ability to multi-task and coordinate a variety of projects at once
  • Comfortable in a team oriented environment
  • Understanding of Adobe CS a plus
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